Newhall Publishing was asked to create marketing materials for a luxury care home that was opening on the Wirral. There was an existing logo but no colour palette or brand guidelines about how the logo would be used across a variety of materials including staff uniforms, flyers to promote the opening, brochures and folders for potential clients and all stationery being used by the home.
As with any new business it was important to make an impact but retain clear and consistent messaging. We developed a complementary colour palette that was light and bright and created a clean and consistent visual for the home to use with the tagline of Your home from home. Newhall has also worked with the owners of the home to set up photoshoots for their new sales brochure to avoid the use of stock photography and create a more ‘real’ insight into the home. This photography will also be used on the care home’s website so it’s essential to get it right first time and create a professional ‘shop front’ for the owners.
“Newhall Publishing provided us with a slick, professional and friendly service and completed the work very efficiently. The standard of the finished articles were above and beyond our expectations. The team were very approachable and fully took on board our brief. All aspects of the work were carried out to a very high standard and we look forward to working with them again in the future.”