Performance measurement is key
- Build a deeper digital brand giving you a stronger voice in your chosen marketplace
- Specifically targeted editorial content to different audiences
- Demonstrate what makes you better than the competition
- Build a more engaged and targeted database
- Ease of social sharing
- Ease of management with detailed tracking and monitoring
provides a number of Key Performance Indicators (KPIs) as well as a full suite of analytics available via a report following each mailout for analysis.
This includes Google Analytics monitoring visitor activity, an email processor for insight into campaigns, and leaf
system statistics related to the articles themselves.