We believe that both print and digital have a significant role to play and must form part of a client’s strategy for engaging with new and retaining existing audiences across both formats.
 
However, reacting to the way in which people are consuming content, Newhall has developed a bespoke platform – leaf – that cuts through the bombardment of digital content.

leaf delivers bite-sized, interactive, digestible content with high impact.

The digital platform is a fully responsive platform suitable for any device and all articles can contain embedded video, audio and podcasts, and include clear calls to action to discover or learn more.

• Build a deeper digital brand giving you a stronger voice in your chosen marketplace
• Specifically targeted editorial content to different audiences
• Demonstrate what makes you better than the competition
• Build a more engaged and targeted database
• Ease of social sharing
• Ease of management with detailed tracking and monitoring

Performance measurement is key

leaf provides a number of Key Performance Indicators (KPIs) as well as a full suite of analytics available via a report following each mailout for analysis.

This includes Google Analytics monitoring visitor activity, an email processor for insight into campaigns, and leaf system statistics related to the articles themselves.

Podcasts are one of the fastest growing mediums in media. A well-recognised form of communication with a loyal and growing following, they are a cost-effective way to build a stronger relationship and engage with your audience, as well as an ideal way to share thought leadership and research innovations. 

Through Newhall’s podcast service, we can provide all necessary equipment and expertise to record podcasts on location or remotely. Podcasts are edited and produced and then pushed out to various podcast hosting platforms. The podcast can be promoted via the proposed digital platform, your website and on social media.

Another method of boosting engagement and generating a stronger connection with consumers and clients is to create video content to highlight the personality and ethos of a brand. Newhall Publishing has experience in planning and producing engaging video content, showreels and animation for clients. 

Video content has grown considerably in recent years providing a greater, more interactive user experience, a higher level of engagement and conveying information in a very short timeframe. The use of video also drives traffic to your website, with many people using YouTube as a search engine, and as such definitely adds value to your proposition.