One of Britain’s top selling women’s magazines, Candis is packed with features, health news, recipes and competitions in a neat handbag sized package. And Candis is so much more than just a magazine. As well as 12 issues a year, a Candis subscription also gives you year-round offers, discounts and savings on family days out, shopping, cinema tickets and much more. In addition, it’s your subscription that has helped Candis Club donate over £55.5 million to health charities since 1962 – and keep giving!
All these elements, including the management of the 110,000 monthly subscriptions, are managed by the Newhall team via e-newsletters, the magazine’s website and associated telemarketing campaigns.
Since 2001, Newhall has generated and renewed more than 200,000 subscriptions. As a result of Core Contact’s marketing campaign, Candis now sells more full-price subscriptions than any other consumer magazine on sale in the UK today.
The Core Contact Candis campaign comprises:
- Driving new subscription sales.
- Renewing existing subscriptions.
- Developing affinity revenue streams to increase subscriber profitability.
- Re-activating lapsed subscribers.
- Converting non-continuous payers on to direct debit to increase customer lifetime.
We have also been successful in making a substantial additional contribution to Candis income through our affinity marketing programmes.
“We have been working with the team at Core Contact for eight years. Their dedication and intimate understanding of the magazine market has played a significant part in developing our title into one of the most successful subscription magazines available in the UK, as well as developing new non-publishing revenue streams to increase the value of our subscriber base.”
Chairman, Candis Club