Newhall has been publishing Candis since 1962. As one of Britain’s top-selling women’s magazines, Candis is packed with features, health news, recipes and competitions in a neat handbag-sized package. The magazine was created for like-minded people with a real sense of community, who believed in the importance of providing support for the work of a huge number of health charities – which over the years has included the British Heart Foundation, Macmillan Cancer Support, Action for ME and local groups through the Charities Aid Foundation – and valued the content provided by the magazine every month.
As well as 12 issues a year, a Candis subscription also gives the member access to year-round offers, discounts and savings on days out, shopping and much more. All these elements – including the management of 85,000 monthly subscriptions – are managed by the Newhall team via enewsletters, the magazine’s website and associated telemarketing campaigns.
Working closely with the media sales department and including product features with big name brands ensures that Candis is the ideal environment for key advertisers to reach this lucrative, influencer market and thus ensure a steady and increasing revenue stream for Candis Club.
“For more than 30 years I have seen first-hand the impressive way in which the Newhall Publishing team has delivered engaging, relevant and highly readable content for Candis magazine, on time and on budget month after month. The team is both professional and approachable at all times, ensuring the product has always evolved to move with the times and our members’ expectations. Their dedication and intimate understanding of the magazine market has played a significant part in developing our title into a successful subscription magazine, as well as developing new non-publishing revenue streams to increase the value of our subscriber base.”