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"crafting the conversation"
Newhall Publishing are pleased to have been appointed to produce marketing and promotional materials, advertising sales and telemarketing work for The Caffè Culture Show.

Organised by Upper Street Events, The Caffè Culture Show is a leading coffee trade exhibition, held in London each year. Newhall is working closely with Upper Street Events to provide support and produce publishing materials in three main areas: a promotional newspaper to raise awareness and encourage people to register for the event; the official Show Guide handed out to visitors to the Show; and telemarketing activity to sign up senior players within the sector for VIP passes to the new conference, Caffè Connections.

Working with Upper Street Events, Newhall revamped the promotional newspaper and after double-checking and refining the mailing data, distributed to 24,000 recipients. 5,000 copies of the Show Guide will be published the Caffè Culture Show to be distributed to all visitors to the Show.

Telemarketing work will run up to the start of Caffè Culture as a way of attracting more people to the event. And as well as registering VIPs, the exercise will also produce updated data records for future communications from Upper Street Events.
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