Core Contact works closely with Direct Wines to re-establish previous customer accounts that have lapsed for varying lengths of time. Our understanding of Direct Wines’ customers supports their position as the number one direct wine supplier in the UK.
The Direct Wines campaign includes:
- Reactivating customers from the client’s lapsed base
- Prioritising data segments to maximise contact rates, depending on customer and client profitability
- Supplying campaign data to the client three times a day to maintain campaign efficiency and the ability to respond rapidly to opportunities within the live campaign