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"crafting the conversation"
“Due to the previous success in terms of both excellent results and good customer feedback, the campaigns have rolled out and we have seen an increase in public awareness”

 
Outsourcing Manager
Kidney Research UK
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Kidney Research UK has more than £10.1 million invested in research at any one time, awarding grants to researchers across the UK.

The Kidney Research campaign comprises:
  • Identifying decision makers within prospect companies to improve coverage of the fundraising event.
  • Establishing the reach of the event within these companies and encourage its promotion via distribution of media packs.
  • Managing data to encourage the best possible decision-maker contact rate and reduce campaign time.
  • Adjusting follow-up calls as required to ensure maximum coverage is achieved with the highest contact rate possible.

We spoke to a series of relevant participants during the campaign that enabled Kidney Research UK to maximise the awareness and participation in the charity's fundraising events. By speaking directly to the correct people they are able to significantly increase the volume of participants.