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"crafting the conversation"
The Big Give team wanted to create a printed booklet to promote and explain how its hugely successful Christmas Challenge online fundraising initiative works to help attract donations from high-net-worth philanthropists.

TheBigGive.org.uk profile the work of thousands of charities and their projects. They are responsible for the UK’s biggest online match funding campaign, the Christmas Challenge. In addition to match funding campaigns, they also provide a number of other services to help charities, individuals and philanthropists to connect and raise more money online. Since being founded by Sir Alec Reed in 2007, the Big Give has helped to raise more than £74 million for UK-registered charities.
“We were delighted with both the creative process and the finished product and were impressed with the way the Newhall editorial team was able to explain a complicated idea not just simply, but beautifully too. The team is easy to deal with, kept us informed of progress, provided options when decisions had to be made and delivered absolutely to expectations.”
Alex Day
General Manager, The Big Give
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